This can involve search engine optimization (SEO), content creation (like blogging) and search engine marketing.Īnd for your third audience, you’ll need to think in terms of brand awareness. You can communicate with them directly and for “free” (not counting any budget you might spend on tools).įor your second audience, you’ll need to find ways for them to discover the products you have that meet their needs. While this is, admittedly, a simplistic way to think about it, this three-pronged approach can help you think about your different marketing activities and how to divide your time and budget.įor your first audience, people who know about you, you should have a direct line to them - either through email communications, content marketing or via social media. People who would want the product that you offer if they knew about it.People who are looking for the kind of product that you offer.People who have shopped with you before or at least know about your store.You can think about marketing your ecommerce site in terms of three main audiences:

Internet marketing activities